To market the VW Spacefox to a younger audience, we positioned it as the roomy ride you can fit your surfboards, tent, kayak or anything else you would need to take on your surf trip. First we came up with the line: “Whatever you imagine, fits in.” Then we started thinking of possible unimaginable things you could fit in the car. And that’s how the Dogfish came to life. It was one of the most talked about ads of the year and ranked one of the 50 best car commercials of the last 50 years by the Gunn Report.

Cannes Gold Lion

Gold London International Awards

Grand Prix El Ojo de Iberoamerica

Bronze Clio

Silver FIAP

Gold El Sol

Silver São Paulo Creative Club.

One Show Merit