For obvious reasons, blowouts are one of parents’ biggest concerns. We proved the efficacy of Huggies' Blowout Protection with the ultimate torture test: 18 babies prone to pooping seated on some of the most expensive and rare items. If Huggies kept babies from pooping on an 18th‑century Persian rug, parents can feel more confident about avoiding blowouts.

Gold Cannes Lion-Brand Experience and Activations

Silver Cannes Lion- Social Insights and Engagement

Bronze Cannes Lion-Media

Bronze Cannes Lion-Brand Experience and Activation